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It is important to underpin marketing activities with an understanding of buyer behavior so that marketing strategies and communication plans are more effective. Therefore, a basic understanding of the context in which buyers process information, the way they behave, their decision making processes and the ways in which such knowledge can be used in promotion plans is important. In fact, there are a number of approaches that have been developed to assist our understanding of human behavior, but the majority have their roots in one of three psychological orientations.Psychoanalytical Theory: First developed by Freud, this approach is based on the way an individual develops over time within the context of a family and their interactions with mother and father and later with their siblings.

ET.Markets Now newsletter: Get a global markets snapshot in your inbox every afternoon. Sign up now!5. Coming this week:Thursday Alibaba (BABA), HP (HPQ), Ross Stores (ROST) and Gap (GPS) earnings Friday Foot Locker (FL)earnings. Correct me if I’m wrong but the analogy I always think of is rope in a pipe. You pull on the rope on one end and the entire thing moves through the pipe at the same speed. If you pinch the pipe so there is friction between the pipe and rope (resistor) it’ll take more energy to pull that rope through at the same speed (current).

Several videos from the corporate world became major hits, including the Star Wars inspired Volkswagen commercial starring a pint sized Darth Vader and featuring John Williams’s iconic music (it also inspired a spoof by Greenpeace and other parodies) and T Mobile’s exuberant, dance filled tribute to Prince William and Kate Middleton’s wedding. These creators also get extra points for perfect timing: the Volkswagen ad was unveiled during the Super Bowl one of TV’s most watched events each year while the wedding dance video debuted just weeks before the actual royal wedding.Comedy experts The Lonely Island tapped into their tried and true formula of celebrity cameos coupled with absurd wordplay to produce some worthy new additions to their already notable video collection. Who else would match Michael Bolton with The Pirates of the Caribbean (Caution: foul language) or John Waters with Nicki Minaj?Even when we’re talking about time wasting internet videos, authenticity is of utmost importance to viewers.

But playing the game is harder than that. Cunning, deceit and betrayal are just as necessary as kindness, compassion and affection for staying in the game. The trick is finding the winning combination.Many contestants struggle with the moral implications of playing to win.